Markup & Margin Calculator
Turn a complete cost into a selling price using either cost markup or a target sales margin.
Set up your calculation
An illustrative example is loaded. Replace its values with your measurements, costs or documented settings.
Calculation
Your result
- Selling price
- $125.00
- Profit before tax and fees
- $25.00
- Sales margin
- 20 %
The quote handoff carries your inputs and assumptions. Only an explicit base cost is suggested as a quote cost; prices, rates and measurements remain planning notes.
Method & assumptions
Markup price = cost × (1 + markup ÷ 100). Margin price = cost ÷ (1 − margin ÷ 100). Margin = profit ÷ selling price; markup = profit ÷ cost.
- Include materials, labor and overhead in base cost once. This matches the quote builder’s cost-markup convention when Markup is selected. Tax and sales-channel fees are separate.
Compare markup and margin on a $200 job
| Input or step | Example value |
|---|---|
| Complete base cost | $200 |
| 25% markup | $200 × 1.25 = $250 selling price |
| Profit before tax and fees | $50 |
| Margin on the $250 selling price | 20% |
| Price for a 25% target margin | $200 ÷ 0.75 = $266.67 |
Include each cost once. Markup is measured against cost; margin is measured against the selling price.
Common questions
Is 30% markup the same as 30% margin?
No. A 30% markup produces about 23.08% margin before other costs. A 30% margin requires about 42.86% markup.
Does the result include sales tax or marketplace fees?
No. The calculation prices your entered base cost. Account for applicable fees and tax separately.
Learn the method in the Academy
Follow the matching lesson or workshop reference before applying the result.
Use this in your project
Continue with the next measurement or cost, then keep the assumptions with your quote.
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