One step at a time · 5 lessons
Find customers and grow
Help the right people understand what you make and how to order it. Practice explaining your offer, planning useful posts and following up on enquiries. Then compare the costs and likely outcomes of markets and selling to other businesses.
Read at your own pace. You can open any lesson and return whenever you need it.
Make it useful
Your practice goal
Build a simple customer plan and decide whether an event or order is worthwhile.
Before you begin
What to have nearby
A sample product or photos, its estimated cost and an idea of the person who would buy it.
Questions this path helps answer
- How do I find my first customers?
- What should I share about my work?
- Will a market or larger order be worth the effort?
Your next steps
Start here · 6 min reading, plus practice
Find your first clients
Choose relevant customer channels and turn an enquiry into a qualified, scoped project.
Open lesson →Start here · 7 min reading, plus practice
Set up business social media
Set up a useful business presence and a simple path from a post or message to a quote.
Open lesson →Build your skills · 6 min reading, plus practice
Content that supports sales
Create a repeatable content routine and evaluate it by suitable enquiries and accepted work.
Open lesson →Build your skills · 7 min reading, plus practice
Local markets & craft fairs
Evaluate a market, cost the event and prepare stock, display and follow-up before booking.
Open lesson →Go further · 7 min reading, plus practice
Explore trade shows and selling to businesses
Distinguish supplier shows from buyer events and prepare a wholesale offer the shop can fulfill.
Open lesson →
Keep exploring
Looking for a quick explanation or a different skill?